“Extraordinary results come from repeating ordinary actions over an inordinate amount of time.”

It’s a simple concept that is often overlooked in our fast-paced world.

Success comes from grand gestures, moonshots, significant risks, and overnight sensations.

But the truth is, the most successful people in the world have built their empires by consistently doing the little things right daily.

Take Warren Buffett, for example. He’s one of the wealthiest people in the world, with a net worth of over $100 billion. But how did he get there? By making intelligent investment decisions, sure. But more importantly, by making those decisions consistently over decades. He didn’t become a billionaire overnight; he did it by repeating ordinary actions like reading financial reports, analyzing companies, and making calculated investments over an incredibly long period.

Another great example is John Paul DeJoria, the co-founder of John Paul Mitchell Systems and Patrón Spirits. He started selling door-to-door shampoo and eventually built a hair care empire worth over $3 billion. How? By consistently providing high-quality products and excellent customer service, day in and day out. He didn’t develop a revolutionary new product or marketing strategy; he did the same things well for a long time.

Let’s not forget other long-time CEOs who have grown their companies into billion-dollar enterprises—people like Jeff Bezos of Amazon, Satya Nadella of Microsoft, and Mary Barra of General Motors. They didn’t achieve their success by making a few big, flashy moves. They did it by consistently making wise decisions, fostering innovation, and adapting to changing market conditions over many years.

So, what’s the lesson here? Success isn’t about being extraordinary all the time. It’s about being consistent and persistent in your ordinary actions. It’s about showing up daily, doing the work, and trusting that those small steps will add to something significant over time.

Of course, this isn’t always easy.

It can be tempting to look for shortcuts or quick fixes. But the truth is, there are no substitutes for hard work and dedication. If you want to achieve something great, you must be willing to put in the time and effort, day after day, year after year.

So, the next time you’re feeling discouraged or overwhelmed, remember this quote: extraordinary results come from repeating ordinary actions over an excessive amount of time.

Then get back to work, one small step at a time—because that’s how real, lasting success is built.

Talk soon!

— Jason

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