I recently came across a powerful quote by Dan Sullivan, the founder of StrategicCoach.com, and Benjamin Hardy that resonated with me:

“To go 10x requires committing fully to the 20 percent you most resonate with and eliminate everything that can’t or won’t go 10x with you. You quit everything that can’t go 10x from here, even if that means eliminating the best of what got you here.”

This quote got me thinking about the importance of pivoting and embracing change in our businesses.

As entrepreneurs, we often find ourselves at a crossroads, where we need to make decisions that we believe will unlock new growth opportunities.

Today, I want to share three inspiring examples of founders and CEOs who successfully pivoted their businesses, leading to remarkable success.

First, discuss Jeff Bezos and Amazon Web Services (AWS). Bezos once said,

“There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills.”

By launching AWS in 2006, Bezos transformed Amazon from an e-commerce company into a cloud computing powerhouse, revolutionizing the industry.

Next, we have Steve Jobs and the iPhone. Jobs famously said,

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

Despite Apple’s focus on computers and the iPod, Jobs took a leap of faith and entered the mobile phone market with the iPhone in 2007. This pivot redefined the smartphone industry and propelled Apple to new heights.

Finally, let’s consider Reed Hastings and Netflix’s streaming service. Hastings once remarked,

“Companies rarely die from moving too fast, and they frequently die from moving too slowly.”

By transitioning Netflix from a DVD rental service to a streaming platform in 2007, Hastings anticipated consumers’ changing preferences and positioned Netflix as a global leader in the entertainment industry.

These examples demonstrate that sometimes, the key to unlocking exponential growth lies in our willingness to let go of what has worked in the past and embrace new opportunities.

As Sullivan and Hardy suggest, committing fully to the 20 percent that resonates with us and eliminating what can’t scale with us may be the path to achieving 10x growth.

I encourage you to reflect on your business and consider where to pivot to unlock new potential. Embrace change, take calculated risks, and don’t fear letting go of what’s holding you back.

— Jason

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