A few weeks ago, my family and I had a fantastic experience at the Walt Disney Family Museum, and I can’t wait to share something incredible with you.
The picture above is one of Mickey Mouse’s very first drawings. Looking at it, you’d never guess this little sketch would go on to revolutionize animation and fuel an entire empire.
But here’s the kicker – Mickey may have been Walt’s ‘big break,’ but he was constantly trying to diversify. He stated that in several videos, we watched walking around the museum.
Walt Disney and his team released over 600 animated short films, but only a few of them ever made a splash.
That’s right, over 600!
It got me thinking about how we approach our online businesses.
How often are we putting out new offers?
New products?
New content?
Disney’s strategy wasn’t to create and bet everything on one perfect cartoon. Instead, they consistently released new material, learning and improving each iteration.
Some of these shorts became massive successes:
- Steamboat Willie (1928) – The first cartoon with synchronized sound
- Flowers and Trees (1932) – The first full-color cartoon
- The Three Little Pigs (1933) – Won an Academy Award and gave us the hit song “Who’s Afraid of the Big Bad Wolf?”
But for every hit, dozens didn’t make a splash. And that’s okay. That’s how innovation works.
So, what can we learn from Walt?
- Consistency is key. Keep putting out new offers regularly.
- Don’t be afraid to experiment. You never know what might resonate with your audience.
- Learn from each release. Use the data and feedback to improve your next offer.
Remember, your next offer could be your “Mickey Mouse moment” that changes everything for your business.
Are you ready to adopt the Disney approach? What new offer can you create and release this week?
Let me know if you need any help brainstorming or strategizing. That’s what we’re here for!
Jason
Also, if you are looking to scale online, hit reply, and we’ll schedule a time to chat!