The question: How can a constraint supercharge your business?

The challenge for the week: What hypothetical constraint can you employ this week to level up your business?

Buckle up because this might change how you look at your business forever.

Embracing “What If” Scenarios

It’s funny how we often view constraints as roadblocks, things that hold us back.

But what if I told you that adding just ONE constraint to your business could catalyze massive improvement?

Sounds crazy, right?

Well, stick with me, and I’ll show you why it’s not just possible but potentially game-changing.

Let’s play a little game called “What if?”

Imagine for a second that all traffic to your website suddenly vanished.

Poof!

Gone.

What would you do? How would your business survive?

Or picture this: your biggest client, who makes up a considerable chunk of your revenue, decides to walk away.

How would you keep the lights on?

Finding Opportunity in Adversity

These scenarios might seem like nightmares, but they’re golden opportunities in disguise.

They force you to think differently, innovate, and find new paths to success that you might never have considered before.

Here’s the deal: we tend to get comfortable when everything’s going smoothly.

We stick to what works and don’t push ourselves to evolve.

But throw a wrench in the works, and suddenly, we’re forced to get creative.

That’s where the magic happens.

Creating Your Constraints

So, let’s discuss how you can use this concept to your advantage.

Instead of waiting for a crisis to hit, why not create your own constraint right now?

Pick one aspect of your business and imagine it’s gone.

Then, start brainstorming ways to not just survive but thrive without it.

For example, how would you reach new customers if all your website traffic disappeared?

You might double down on networking, start a killer referral program, or explore offline marketing strategies.

The point is, you’d find a way, and in doing so, you might discover untapped opportunities that were there all along.

Building a Resilient Business

Or, let’s say your top team member, your absolute superstar, suddenly disappeared.

How would you handle their workload?

This might lead you to better document your processes, cross-train your team, or even identify areas where you could automate.

In the end, you’d likely end up with a more robust, resilient business.

Now, I’m not saying you should eliminate these crucial elements of your business. But by thinking through these scenarios and planning for them, you’re essentially “constraint-proofing” your business—building a foundation that can weather any storm.

The Challenge: Embrace Your Constraint

So here’s your challenge: Pick one hypothetical constraint for your business—something big, something that would really shake things up if it were to happen.

Then, spend some time really thinking about how you’d handle it.

  • What steps would you take?
  • What new strategies would you implement?

Don’t just do this as a mental exercise. Actually, write it down and create an action plan.

Because, let me tell you, the day may come when you need it.

And even if it doesn’t, going through this process will open your eyes to weaknesses in your business you might not have seen before and opportunities you might have missed.

Leveling Up Through Adversity

This is how you level up and build a business that’s not just successful but unshakeable.

It’s not about avoiding constraints or challenges; it’s about embracing them, learning from them, and using them to fuel your growth.

So what are you waiting for?

It’s time to get uncomfortable, push your boundaries, and challenge yourself and your business because that’s where true success lies.

Not on the easy path but on the one that forces you to grow, innovate, and become better than you ever thought possible.

Remember, every constraint is just an opportunity in disguise. I

t’s up to you to recognize it and seize it. So add that constraint and watch your business soar to new heights.

You’ve got this!

— Jason